HEALTHY EATING — High in fiber, vitamins and minerals including soluble fiber, potassium, iron, magnesium, manganese, selenium, and vitamin Bs. Take it with you and there you have it, a healthy meal replacement.

BITE SIZE — Naturally bite-sized dried fruit making it easy for you to control how much to pack and consume.

EASY TO STORE — Al Ajwa superfood when refrigerated in sealed containers stays fresh for months and still maintain its natural energy booster.

AUTHENTIC — Grown and packed at source in Madina, Saudi Arabia.

• NATURALLY NUTRITIOUS: Al Ajwa Dates are rich in healthy fiber, minerals and vitamins. Dates contain soluble fiber (it draws water into the digestive tract) and can be a constipation relief. Dates are a source of iron and can help prevent anemia. They contain magnesium, manganese and selenium.

• NATURAL ENERGY BOOSTER: Now you can skip energy bars and energy drinks that contain processed sugar like high fructose corn syrup. Eat dates instead. Dates are filled with natural sugars and can be consumed in small quantities due to its tiny size. This is the secret weight loss food you need to have a "Live strong, Healthy diet".

• STAY HEALTHY WHEN TRAVELLING: Adding dates to oatmeal or muesli gives you a natural, ready to eat food when you are on the move or too busy.

• THEY TASTE GREAT: This is a tiny superfood that tastes great on its own.